Amitesh Kumar

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Welcome to my profile. I'm a student of Graduation in final year. Now I don't work.

Sometimes I like to write blogs and listen music together. 

I invented a paper plane that can fly for 25 seconds and I will show you how to make one.

 😀 😀 😀 

It has been 25 years since the first banner ad hit the internet. Yet, while the web has changed nearly every other aspect of our society, the way companies advertise online is still stuck in the stone age.

In fact, if you asked the average consumer to recall a banner ad from the last website they visited, don't expect much. Why? Banner ads are notoriously tuned out by consumers because they don't engage their attention and emotions.

In addition, it's much easier now for consumers to avoid these ads with blockers and DVRs.

What does capture consumers' attention? A good story.

And savvy marketers are exploring new ways to use storytelling to attract and hold consumers' interest and influence their behavior.

This is more than a hunch. Science supports the power of emotions and stories to engage an audience.

With this in mind, Pressboard, an online content marketing platform, believes that stories are the most powerful way for brands to communicate with consumers.

When an individual hears, reads, or views a story, for example, it prompts an emotional connection. The brain releases oxytocin, the "feel-good" hormone associated with, among other things, sex and childbirth, that promotes a feeling of bonding and connection. Psychological research suggests that stories can influence an individual's actions and inspire them to make choices and change a behavior in response to a story.

Underscoring this concept, Pressboard launched an experimental website, titled, that offered users the chance to see pictures and videos of cats instead of banner ads. Not surprisingly, it proved popular, according to Pressboard CEO and co-founder Jerrid Grimm.

"Our not-so-secret goal is to help all companies market themselves through stories and in doing so, slowly rid the world of banner ads," says Grimm in an interview with Adweek.

"People just don't like ads, not advertisers, not publishers and definitely not consumers," he notes.

Meaningful content beats banner ads for communicating with consumers, according to Pressboard.

To this end, companies such as Pressboard provide a platform to link brands with media publishers and track what stories resonate.

Some tips for smart storytelling include:

* Engaging emotions with a personal story, such as a triumph over adversity;

* Developing a relationship with your audience by highlighting real people in your content, whether that's employees or customers;

* Using visuals that support the story and catch the reader's eye;

* Allowing yourself to be vulnerable and open with your audience, making your brand more relatable;

* Influencing public opinion of your brand by sharing the story on social media where discussion can happen.

In the end, changing behavior is the Holy Grail for marketers; but equally important is the ability to forge emotional connections with readers.

In this way, marketing companies can create a connection with their audience and turn them from interested parties to lifelong customers, in a way that no banner ad can match.

As a larger proportion of the American population reaches retirement age, the issues of wealth transfer and asset management become even more prominent.

“The largest transfer of wealth in history is now underway, and it is in the form of established operating businesses owned by Baby Boomers,” according to a white paper by C2C Business Strategies, LLC, a business management and consulting organization specializing in business transitions.

Baby boomers and their transition advisors will face several challenges over the next several decades.

Some tips to make the most of the transition include:

– Prep work: Many baby boomer business owners have given little or no thought to the transition process, and they may find themselves unable to sell the business when they want to. Most financial consultants recommend a lead time of three to five years to prepare a business. Meanwhile, as more baby boomers seek retirement, the surplus of businesses available for sale may reduce business values.

– True value: Survey findings of business owners suggest that many overestimate the value of a business because they are basing estimates on projections or future orders rather than the current cash the business is generating.

– Good advice: Baby boomers looking to sell their business can benefit from a skilled transition advisor to guide and direct the process. Advisors can help business owners decide on a realistic price and determine a sale structure that works for both buyers and sellers.
As in the case of a real estate agent negotiating a home sale, a business advisor will find the right buyer for a business and will work with the buyer and seller until the transaction is complete.
Tips for business owners to help ensure a smooth sale include:

– Good housekeeping: Make sure all financial information is current and in order. Time is essential once a business-sale transaction is underway, so don’t slow down the process by scrambling for information.

– Flexible financing: Data show that sellers who accept financing terms receive, on average, 86 percent of their asking price, compared with 70 percent for those who will only accept cash.

I think those who are proud of money are worse than those who feel proud in their knowledge.

Reposted Publicapp's video.

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Amitesh Kumar changed a profile picture


This post will cover my 2018 review.

The 2018 Year in Review

The 2018 Year was an average year for me. I completed many tasks and goals but This year too much upheaval happened. Let me count them briefly:

Positive reviews:

  • I completed BCA: I feel free to complete the BCA (Bachelor in Computer Application).  There were many subjects that I don't like such as Maths, Accounting, Physics and more like that. I like only programming languages and all those subject which are related to computer.
  • I got the complete experience of computer teaching for 3 years: I have been teaching computer since 2016 and have got 3 years of experience in teaching computer at a private institute. At the beginning of teaching students, I was very shy. Now I am fine with my students and also I have now a good knowledge of computer.
  • I got the complete experience of web development for 5 years: I am making a website very long and this year I have 5 years of experience. Now I can make any type of website.
  • I made many changes to Publicapp: I am very happy to develop Publicapp and I am proud to be the owner of Publicapp. I made many changes in the Publicapp, and this year it looks beautiful.

Negative reviews:

  • I could not handle my time: I do not have not enough work but I was sometimes so busy that I could not work with my hobby. I thought of making a routine but I do not understand how to do it.
  • I can't handle my feelings: Sometimes I feel stress about everything, I get many negative thoughts and feelings about my life and future. Many of my friends got away this year, so I sometimes feel lonely.

Full Name:
Amitesh Kumar