N. Raghuraman’s column: Customization is the new truth for every customer

It is common these days to write the name of the brand by embroidery on the cuff or pocket of the shirt. Previously, it was considered luxury in the 1980s. Then the brand ‘Glag Day’ gave this art of Indian tales international. The English letters CDs were written on the cuff of his shirt. His showroom was in front of the ‘The Daily’ newspaper, where I used to work.

The Amir area of ​​Mumbai, the showroom located in Colaba, used to come to the very rich people of Mumbai. We used to see them standing outside the office, taking tea sips. In those days, the price of a CD shirt was equal to my monthly salary. So I did not even dream of buying them. I still do not have a CD shirt.

In those days, Ramesh Sattawala, the PRO of Air India, used to come to my office to meet me because I was then a reporter of aviation cases. He used to wear a very light shirt and had an RS written on his pocket. I asked him how they do this. They had told that for this they pay extra money to the shopkeeper or Taylor.

now come quickly in 2024. Customization is no longer limited to gifts, but has become a new popular word. They are not limited to shirts-mag as before. Today, the company that makes Online its first market, such as Bombay shirt company, Make Your on Perfume, The Pant Project and Woman Like You are among the few companies that are fulfilling the fixed needs of every customer.

< P> Not only private products but also furniture, furnishing, hair care, footwear and cosmetics items have moved rapidly for every customer’s personal needs and for exchange. These Jane Zee buyers are paying up to 20% more money for their products, such as Ramesh gave. Are you Such services cannot be available for all stock keeping units. For example, if ordered in large quantities, they can prepare something special for you.

Custom products are the most sold cheese customized furniture. There is another large market that is willing to spend on their problems solving products. No one wants a sofa that is just different from appearance. They want a sofa that has an accurate cut, where there is a pillar of their hall.

so new couples first customize furniture. Then with economic progress, select personal items with signature status. Customization has two advantages for vendors. Customize product does not return, which is the biggest headache of online sellers. While 25-40% of the clothes are returned, the return rate of online goods is 11%.

At the same time, sellers gather customer information, customers themselves pay additional for that. Since they are customized, the sellers want to ensure that they get the order repeatedly, eventually it increases the trust of the brand. Furniture is the number of hair care products after customization. Business investors know that in the coming days, customized products will be sold more, for this they are giving more funds. , At least in expensive products, this is so. Therefore, customization is the new way to maintain customers together and get your online or offline store repeatedly.