Him MSME Fest 2026: Direct benefits to consumers from factory outlet zone for the first time in Shimla
State Bureau, Shimla. HIM MSME Fest 2026 is going to be a platform for industry and entrepreneurship as well as a great relief and celebration for the common consumers. For the first time in the history of the festival, a Factory Outlet Zone is being set up, where around 50 prestigious factory outlet stalls will be set up.
Director of Industries Department, Dr. Yunus said that products of well-known and trusted brands will be available at these stalls. This initiative has been started keeping the consumer interest at the center so that the common man can get the benefits of industrialization.
Products available in Factory Outlet Zone
At the Factory Outlet Stalls of HIM MSME Fest 2026, consumers will find a range of diverse products at one place. Food products and ready-to-eat food items, handlooms, textiles and traditional apparel, home appliances, leather products and sports shoes, bakery and packaged foods and local and traditional products of the state will be available at the factory outlet stalls. All these products will reflect the cultural heritage of the state, skills of artisans and quality of MSMEs.
Direct benefit to the consumer
The biggest feature of the factory outlet model is that it establishes direct communication between the producer and the consumer, due to which prices are reduced and quality is maintained. This model not only makes shopping affordable, but also promotes transparency and trust. This zone will not only be beneficial for consumers but will also prove to be a golden opportunity for MSME based brands.
Both consumer and producer will get benefit
Small and medium enterprises will directly benefit from brand recognition, customer response and sales expansion by getting direct market connectivity through Factory Outlet Zones. Factory Outlet Zone Him will become the major attraction of MSME Fest 2026, where people will not only shop with their families but will also be able to understand the real model of entrepreneurship closely. This initiative is considered a concrete step towards strengthening the industrial and entrepreneurial ecosystem of the state, which will benefit both consumers and manufacturers.