Jagran correspondent, Patna. The welcoming of New Year 2026 gave a new impetus to business in major cities of the state including the capital. A business of more than Rs 200 crore was recorded on the occasion of New Year. The highest sales were in the gifts, diaries and calendars sector, while sweet shops, hotels and restaurants also saw a huge rush of customers.
According to business organizations, there was a turnover of about Rs 65-70 crore in the gift and stationery sector. Bulk purchasing of diaries and calendars by corporate houses, educational institutions and private companies kept this sector at the forefront. Whereas in the sweets and bakery industry, sales of about Rs 45-50 crore were recorded.
There was a significant increase in demand for cakes, chocolates, dry fruits and traditional sweets for New Year celebrations. There were queues of customers at many sweet shops till late night. BIA President Ram Lal Khaitan said that the New Year had a special impact in the hotel, restaurant and catering sectors also. According to estimates, there was a turnover of Rs 55-60 crore in this area.
Hotel-restaurant business increased by 40 percent
The demand for hotel bookings, New Year party packages and family dinners was 30-40 percent higher than normal days. Apart from this, the market was also strengthened by the sale of flowers, decorative items, candles, party items, clothes and electronic gadgets. There was additional business of about Rs 20-25 crore in these sectors.
CAT National Vice President Kamal Nopani said that despite inflation, people spent wholeheartedly to welcome the New Year. According to trade associations, this turnover was 10-15 percent more than last year, making the beginning of the new year encouraging from business point of view. Traders hope that this trend will continue in the month of January also, hence the beginning of the year 2026 has brought positive signs for the market.