The nature of Chandni Chowk's business changed due to AI.
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Nemish Hemant, New Delhi. Artificial Intelligence (AI) is changing the way traditional business is done in the hundreds of years old Chandni Chowk market. New technology is being used extensively in designing products like lehenga, saree and sameez-salwar as well as jewellery, their better presentation to customers and their promotion in internet media. Due to which new dimensions have opened up in business and new customers have been reached.
Weeks' work has been reduced to minutes. If trade has increased, business expenses have also decreased. The special thing is that this change is being brought by the new generation of technosavvy businessmen, who are reaching out to young customers using internet media. There is a wholesale market of lehenga, saree, saree and salwar in Chandni Chowk during the Mughal era. At the same time, wholesale work of jewelery is done in Dariba and Kucha Mahajani.
Shri Bhagwan Bansal, General Secretary, Delhi Hindustani Mercantile Association (DHMA), says that AI has made the work much easier and enriched. The great thing is that this is saving both time and money. New designs are being introduced in clothes. Even companies are using AI to prepare colors and designs for clothes.
According to Rakshit Goyal, a shopkeeper of a lehenga shop, through AI he is able to know the preferences of the future bride instantly through AI photos. As per choice, you give commands in it and options appear. Similarly, in preparing the catalogue, the expenditure on one photoshoot was Rs 50 to 60 thousand. Which included the expenses of model, make-up man, cameraman, location and others.
Similarly, there was a struggle to transport the lehenga and costumes to the designated place. Now AI has not only done it at zero cost but has also made it easy instantly. They can easily create catalogs using AI videos and photos. Similarly, photos and videos can be easily created in a jiffy for dissemination on internet media. By doing this he has increased his business by 20 percent.
Rakshit Goyal is not the only young businessman using AI in the lehenga and saree market of Chandni Chowk. Their number is in hundreds, who have improved their business by using new technology.
Use of AI in new design
Ashutosh Verma, a fourth generation jewelery shopkeeper in Dariba, says that he is not only using AI to create new jewelery designs, he is also creating a fusion of jewelery from around the world with traditional and modern. Shows that model to customers. If you do not like the design of the jewelery or the color of the stone in it, then they also get it changed immediately with the help of AI. They virtually take the buyer's photo with the design and show him wearing the set.
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