Balancing prices by reducing carats
Jagran correspondent, Patna. With the beginning of the Ascendant, the market has started becoming more lively, but this time the rising prices of gold and silver have affected the wedding preparations. Due to continuously increasing prices in the last few months, both buyers and shopkeepers are forced to adopt new strategies. There is activity in the bullion market in entire Bihar including Patna, but the method of purchasing has changed a lot.
Gold and silver are expensive, buy wisely
Shopkeepers of Patna's bullion market say that the prices of gold and silver are increasing day by day. In such a situation, customers coming to buy jewelery for weddings are not able to make as heavy purchases as before. People are now reaching the market only after deciding on their budget and are keeping a close eye on the design, weight and price.
Shopkeepers' advice: Focus on design, not weight.
Shopkeepers are advising customers to choose light and attractively designed jewelery instead of heavy jewellery. Many jewelers say that such designs are available even in light weight, which look grand and the price also remains controlled. This fulfills the needs of wedding rituals and also does not spoil the budget.
Fluctuations in demand for diamond jewelery
There is also an interesting situation regarding the demand for diamond jewellery. Some shopkeepers say that due to gold inflation, a section of the middle class is turning to diamond jewellery, especially in small sets and rings. However, there is a decline in demand for large diamond jewellery. There is stability in the price level of diamond jewellery, due to which some buyers are considering it as an option.
Trend of giving new look to old jewelery
Amid rising prices, the trend of giving a new look to old jewelery has increased rapidly. Many families are melting their old chains, bracelets or necklaces and getting them molded into new designs. Due to this, there is no need to buy additional gold and the expenses are also less. According to jewellers, the re-designing and exchange counter is seeing more crowd than before.
Trying to balance by reducing carat
Carat reduction is also being experimented with to balance the prices in the market. Demand for 18 or 20 carat jewelery has increased instead of 22 carat. This reduces the price to some extent and customers are able to purchase as per their need. Apart from this, designer jewelery made of silver and mixed metals is also emerging as an option.
Problems in marital homes are also a reality
Concern is clearly visible in homes where there is a wedding. A customer from Patna said that it is becoming difficult to buy jewelery for all the rituals within the fixed budget. The family is now setting priorities, where sleep is necessary and where lighter options can do.
Big market of Patna and Bihar, change in demand
The gold, silver and diamond market of Patna and Bihar is considered to be worth thousands of crores of rupees. The demand remains, but the quantity has changed. Where earlier purchases were made on the basis of weight, now deals are being finalized on the basis of design, carat and options. It is clear that even amidst inflation, the marriage market has not stopped, it has just changed its path.
Chyawanprash is a part of every Indian's life, it reduces diseases and increases energy.