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State Bureau, Lucknow. The rich cultural heritage and tourist attractions of Uttar Pradesh will be showcased at ITB (International Tourism Bourse) Berlin-2026, the most prestigious platform of the world tourism industry.
The Tourism Department will also promote One District One Product (ODOP) along with the tourism facilities of the state.
Tourism Minister Jaiveer Singh said that ITB Berlin-2026 will be organized from March 3 to 5 at Berlin Expo Center City Messe Dam-22. This event is being organized since 1966 and this time 60 years of glorious heritage will be celebrated.
In this, Uttar Pradesh Tourism will communicate with the world with its vision. A glimpse of Uttar Pradesh with its diverse tourist destinations, tourism circuits, wellness and adventure tourism will be presented to tourism experts, investors and policy makers. Will showcase the tourism potential of the state.
Signage and displays will be in English and local languages. Apart from this, VVIP lounge, creative setup, handicrafts, artefacts and ODOP will be displayed. The websites and mobile applications of the Tourism Department will also be promoted.