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Now The World Will Taste 'Made In UP' Liquor... Yogi Government Opened The Way For Export, Huge Cut In Duty

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Nitu Kumari
Contributor
February 13, 2026

State Bureau, Jagran Lucknow. Now the liquor of Uttar Pradesh will be easily available in the global market also. For this, in the new excise export policy, the government has reduced various types of fees including branding and labeling. The government has also waived off the franchise fee.

The license fee for liquor shops has been increased by 7.5 percent and the license fee for cannabis shops has been increased by 10 percent. For the first time, the Excise Department has implemented excise export policy for three years to increase earnings from liquor. Besides, the new excise policy of the state has also been implemented for the year 2026-27. Both policies were approved in the cabinet meeting on Wednesday.

The government has issued a notification regarding the new Excise Policy 2026-27 and Excise Export Policy 2026 to 2029. In terms of liquor export, Uttar Pradesh is behind Maharashtra, Punjab, Madhya Pradesh and Karnataka. That is why excise export policy has been implemented for the first time.

The bottling fee for foreign liquor and wine manufactured in India (for export within the country) has been fixed at Rs 0.79 to 4.11 for 2000 ml and for export abroad, it has been fixed at Rs 0.32 to 4.11. Apart from this, franchise and brand registration fees on foreign liquor, beer and wine have been waived.

Minister of State for Excise (Independent Charge) Nitin Aggarwal has said that the Excise Export Policy will give impetus to the economy and industrial development of the state. Revenue will increase and investment will be encouraged. The presence of UP's brand will be strengthened in international markets. Besides, farmers will benefit from this and new employment opportunities will be created directly and indirectly.

Applications for allotment of liquor shops will be taken from this week itself.

Under the Excise Policy 2026-27, applications will be invited for allotment of shops from this week. The government has set a target of collecting revenue of Rs 71,278 crore for the Excise Department. Shops will be allowed to open from 10 am to 10 pm. Country liquor will be available for the first time.

For the first time in the state, 100 ml miniature country liquor will be sold. This miniature with intensity of 42.8 degrees will be sold in the market for around Rs 50. The quota for country liquor shops located within the limits of municipal corporations has been fixed at four percent and in rural areas at eight percent.

Month-wise quota will be set for the sale of country liquor. There will be 8.5 percent quota in April. There is a wedding season in May, hence the quota will be set at 9.5 percent, nine in June, eight in July, 6.5 percent in August and September, 8.5 in October, and 9.5 percent in November and December.

Similarly, nine percent quota will be set in January, eight in February and 7.5 percent in March. A pavva of country liquor with intensity of 28 degrees will be sold for Rs 60, that of 36 degrees will be sold for Rs 80 and that of 42.8 degrees will be sold for Rs 90. Earlier their prices were five rupees less according to the intensity. Bars will be open till 4 o'clock

An additional fee of Rs 2.5 lakh will have to be paid for opening bars located in the areas of Gautam Buddha Nagar and other municipal corporations from 12 to 2 am. At the same time, an additional fee of Rs 1 lakh will have to be paid for opening bars from 12 to 1 am in municipal areas and Rs 2.5 lakh for opening bars till 4 am in hotels. This is special in the policy.

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